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REX ANDERSON

VOICE OVER ACTOR

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VOICE OVER ADVICE

Four Things I Do Every Day as a Solopreneur

SOLOPRENEUR, VOICE OVER ADVICE

People think I’m really busy all the time, and I guess that’s true to some extent. It takes a lot of work and focus to run your own business, although there are days where I pretty much don’t do anything. Or at least, it feels like that, but I almost always get all of these things done, even when I “don’t do anything”. Drink coffee, read comic books, play video games, and screw about on the Internet.

I’ll put this one first as I almost never miss it. I got big into The Binding of Isaac when it came out, and it’s become my go-to zone out activity. I also have my weekly pull list of comics that I have to get through, and there’s always that handful of websites that I mindlessly check throughout the day. I’m not much of a morning person, so whenever I drag myself out of bed, I usually start my day with this sort of stuff while having my coffee and breakfast. Some days, this goes on way too long. I try to maintain some level of productivity by  listening to podcasts, reading comics aloud in the characters’ voices, or doing warm-ups (listed below).

Meditate

This stuff is crucial to my daily routine. I have depression and a short temper that often gets in the way of my productivity.  I’ve found mindfulness meditation is a great way to force myself to focus on what’s going on in my brain, engage my breath, and work through it. I can’t stress enough how helpful guided meditation can be when you need to put your bullshit to rest so you can get to work.

Get Some Sort of Exercise.

Don’t worry about getting super ripped if you start lifting weights. It won’t happen. I primarily run and do yoga, which serve to get me out of the house and wake my body up, respectively. Sometimes I just take a long walk through Baltimore to nourish my soul. I can also totally hear the difference in my voice and overall work if I haven’t exercised and meditated that day.

Practice Marketing Consistently

Once you get the hang of marketing, it can be actually be kinda fun sometimes! Sometimes. Obviously it’s probably not why any of us got into the business, but it must be done, and done well.

My marketing activities vary from day to day, but I usually do some or all of the following:

Search Craig’s List for VO gigs, Write new blog entries, find and post work samples, or update my website

Research production houses, agencies, and casting sites and contact them

Take a walk and drop business cards off around town

Read a book on Voiceover, Acting, Marketing, or Advertising, Branding, Running a Business and Life Like a Responsible Adult

It’s not all bad. Honestly, the more I learn  about marketing, the more I like doing it. Must have something to do with liking my job.

Singing Exercises, Tongue Twisters, and Warming Up the Voice 

Like marketing, my practice regimen varies somewhat from day to day, but it always has the same components. First, I warm up with sirens and that mouth vibrating thing horn players do. This warms up your head and chest registers.. I also yawn a lot, which strengthens your throat muscles. Obstruction exercises (put a cork in between your teeth and say lots of sets of rhyming words) are great for making your face stronger and your enunciation cleaner and clearer.

Next, I do a handful of tongue twisters. There are tons of these out on the internet, so I made a file of a ton of them. I also sing every day, prefaced by several vocal warm-up exercises. Studying singing is the absolute best way to learn more about your instrument, how it works, and how to make it do what you want it to do. Do it. Once you finally start to get good at it (I did for Avenue Q which I’m performing this weekend!), it’s one of the best feelings in the world.

Finally, I read scripts. I’ll answer any auditions in my email, move on to P2Ps. This part is deliberately last on the list. If my mind, body, and business aren’t seen to, then I’m not ready to give my best performance.

So that’s a normal day in a nutshell, even if I’m “doing nothing”.

Rex

Filed Under: SOLOPRENEUR, VOICE OVER ADVICE

Where to Find Voice Over Work

PAY TO PLAYS, VOICE OVER ADVICE

You’ve decided you want to get into voiceover. You’ve done some research, cut a demo together, and now you’re ready to dive in. Where do you go to find work? I’ve been asked this quite a few times recently, and the general answer is: everywhere. It just depends on what kind of voice work you’re looking for.

Pay-to-Play Sites for Voice Over

For smaller jobs of all types, I use Voices. There are a million pay-to-play sites, and yes, the vast majority of jobs on there are extremely low pay, often with horribly written copy and next to no chance of repeat business or relationship building with the client. However, I’ve found that in my first year, it’s a great resource to have. You get tons of daily practice, more auditions than you can handle, and plenty of fodder for future demos. Will I be using it a year from now? I’m honestly not sure. But for those starting out, it’s a great way to develop your reading technique, hone your voices, and build your armor. And hopefully make a little money at the same time.

Audiobook Narration

For audiobooks, look for local companies that act as proxies for big businesses like Audible and ACX. Or, simply go to ACX directly and start auditioning. This industry has exploded over the years and the door’s wide open for new talent. The pay is typically fairly low, but each project is a good chunk of work and a steady income is possible, something which you aren’t likely to find in many other sectors of VO.

Can You Work as a Voice Actor in Animation?

The animation work is (mostly) in LA. Which sucks for me because that’s where I want to end up (in animation, not in LA). If you want to go the animation route, make your own cartoon. Cartoon Network has been giving people outside the typical LA circuit the means to air their own projects to a multi-national audience and is the best way, in my opinion, to break into that industry.

For bigger, better projects, nothing beats a good agent. My highest paying work comes from the local agencies I’m slowly but surely building a relationship with. In a world where P2P sites seem to be taking over, sometime the old ways still work best.

IVR, Explainers, and Documentaries, Oh My

There’s IVR/telephony work for businesses of all sizes. There’s internet explainer videos for damn near every business and product in existence. There are documentaries and TV companies and radio stations and recording studios and ad agencies and production houses everywhere. I find work by emailing, cold calling, mailing postcards, handing out business cards, mentioning my services at parties, anything I can do to get a bug in someone’s ear that I’m here, I have the goods, and they need to work with me.

It’s a nonstop hustle, but luckily there’s more work out there than ever. Is it the possibly fictional halcyon days where landing a commercial spot would buy you a house? Not really, at least not for most. But you can still make a damn good living as a voice actor. Just get started somewhere and see what you can make of it.

<3

Rex

Filed Under: PAY TO PLAYS, VOICE OVER ADVICE Tagged With: AUDIOBOOKS, DOCUMENTARIES, EXPLAINER NARRATION, IVR NARRATOR, TV NARRATION

Every Job Feeds Into the Next

VOICE OVER ADVICE, VOICE OVER MARKETING

I was recently interviewed for a college survey project about my career as a voice actor. This is the first time I’ve given an interview because of my VO work. Throughout the interview, I noticed most of my answers had a bent toward marketing and advertising. I hope I didn’t bore my interviewer too much by making the magical world of VO sound like a business 101 lecture. But there was one point I happened to make to that I wanted to explore.

Before Voice Over

I haven’t been a voice actor for very long (I went “full-time” back in October). Before, I was a wedding DJ, maintenance, audio engineer, server, bartender, HUD appraisal manager, IT tech, and graphic artist. As you may imagine, none of these industries have a ton of crossover. But, I’ve taken the skills and tricks I’ve learned from each of these jobs and applied them to my current endeavors.

This is what constructs my unique business approach: You may have sat down to a Pro Tools session in a studio, but have you ever replaced the carpet and tiles in that room? Have you been the delivery guy who brought you lunch? You’ve been a wedding guest, but have you been the valet, server, maitre’d, bartender, and/or DJ? While this may not seem relevant to voiceover, these experiences have shaped my outlook  and informed how I approach challenges. I’ve sold myself as a DJ to brides for years, which taught me all the ropes as far as selling yourself goes. Improv skills help in that realm just as much as behind the mic, by the way.

Your Experiences Make You Who You Are

I couldn’t have built my own home studio without having learned construction on-the-job. I wouldn’t have appreciated the freedom and empowerment running my own business is without having sat in many offices on many boring days. Those memories are the catalyst for building a successful business. And let me tell you, it’s a hell of a good one.

Just Get Up Every Day and Do It

As I progress in my business, now every job feeds into the next by way of word of mouth or repeat business. Even my side hustles align: I’m performing a school assembly, acting in a short film, and producing Meanwhile, at the Skullbase. In five years, who knows? Maybe I’ll be discerning between audiobook work and IVR. A guy can dream.

<3

Rex

Filed Under: VOICE OVER ADVICE, VOICE OVER MARKETING Tagged With: VO AS A BUSINESS, VO CAREER, VO STRATEGY

What Motivates You?

VOICE OVER ADVICE

I recently had a discussion with my wife about our respective places we find ourselves in our burgeoning new careers. We talked about everything from our fears and hesitations about the future to why we’re pursuing what we’re pursuing. Yes, there are things like bills and debt and years of schooling that have led to these decisions, but beyond the immediate needs a career (hopefully) provides for, there’s a desire inside us that, at least I’ve, never felt for an occupation before. Since starting my career in voice acting, I’ve discovered this little feeling in my stomach when I sit down to an audition recording session.

I was actually looking forward to what I was about to do.

I actually, gulp, liked my job! Yes, it’s very part time, it’s not really paying the bills, but it is generating income and it is the thing I’m most likely to associate with my name. Even though I’m a wedding DJ, an assistant to DC Magician Max Major, and a IT associate, voice acting is my trade. Instead of rattling off a half mumbled explanation of what I’m doing and what I really want to do, I get to introduce myself as a voice actor. ‘Nuff said.

Let Discipline Fill the Gaps Motivation Leaves

As a freelancer, your motivation will be the difference between flirting with a new concept and making it into your lifestyle. And yes, being a freelancer is a life choice, not just a career. Why do I sit in my basement all day, microphone in front of me, sending audition after audition after audition, then switching to networking and researching new markets while planning out new ways to get my name out in the world? It’s a ton of work and the benefits are not immediately felt. There’s plenty of room for depression to creep in when the phone doesn’t ring and the inbox remains empty for days, weeks, or even heaven forbid months on end. How do I stick through the bad times to get to the good, assuming the good days are out there?

The Company You Keep Makes You Who You Are

I was playing video games with a good friend and bandmate of mine the other day when he told me how inspirational my decision to become a voiceover talent was to him. It stopped me in my tracks. I get so caught in the day to day grind, the constantly evolving marketing strategies, the hunt for connections and friends of friends and potential clients that I rarely sit back and even listen to what work I have finished and put out into the world. It didn’t even really occur that what I do would even be recognized. When my wife told me the same thing later that night, I felt compelled to carry on if not for myself, than to be a positive example in my circle of friends.

Then there’s the love of the medium. I’ve been a huge fan of video games and cartoons since I was old enough to form memories. I was hooked on Atari since I was two years old. The first movie I ever saw in theaters was The Land Before Time. I guess I secretly always wanted to be a part of that world, even if that wasn’t obvious to me until fairly recently. And now that I am aware of that desire in myself, I’m hard pressed to think of something I’d feel prouder of than a great character in a great piece of work.

Love You You Do…

One final thought: during my office days, I used to be fond of saying ’40 hours a week is an awful lot of time to waste on something you hate doing’. Just a little matter-of-factly negativity to cement my poor attitude, but it’s true. And, at the very least, I don’t feel that way about my career anymore. Even when it’s more like 80 hours a week than 40. At the end of the day, I still get to call myself a voice actor.

-Rex

Filed Under: VOICE OVER ADVICE Tagged With: VO CAREER, VO STRATEGY

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